Post by account_disabled on Jan 1, 2024 3:03:06 GMT -5
A few hours the posts on social networks are forgotten. When walls are filled with a lot of information, it is not possible to view all those messages, as in the case of Facebook, for example. There, the algorithm classifies and shows only what is considered relevant according to our habits. On the other hand, this only happens with emails if they are deleted. If that doesn't happen, they remain in your potential student's inbox and can be opened at any time. Tips for successful email marketing To build a successful email marketing strategy there are some details that must be taken into account. Never buy lists It's no use having a million leads if none of them are interested in becoming a student at your institution. Therefore, do not lose money with this practice, create your own lists.
Segment your lists This way you will have a greater chance of achieving a Special Data positive return on your message, since the recipient will receive truly relevant content according to the information, interest and doubts they have. follow a plan Sending emails is a strategy that needs to be planned to be done with a certain frequency. Therefore, so that your institution does not become unwanted by filling the inbox of a potential student, it is essential to record the emails sent and the lists in which they were segmented. Personalize your messages Every day we receive various messages and personalizing them can be a good strategy to awaken the interest of the sender of the content, in addition to helping to make the relationship between the student and the institution closer. Adopt an automation tool The production and sending of emails can be done more practically through an automation tool.
With it it is possible to optimize the time invested, perform A/B tests, measure results, assist in lead nurturing and much more. Measure results A strategy can only be considered successful if it can be measured. Without these results it is not possible to know the effectiveness of each action. Define the KPIs that matter to your institution and use that information to optimize email marketing campaigns. Conclusion People don't use emails anymore and declaring the death of email marketing is a mistake. In this post we saw some mistaken prejudices in relation to this strategy and also the main reasons to adopt this channel in your institution, Done with the correct segmentation and in a personalized way, your institution will reduce the risks of being considered spam and will be able to take advantage of that channel to attract traffic to your page and blog, interact and nurture potential students.
Segment your lists This way you will have a greater chance of achieving a Special Data positive return on your message, since the recipient will receive truly relevant content according to the information, interest and doubts they have. follow a plan Sending emails is a strategy that needs to be planned to be done with a certain frequency. Therefore, so that your institution does not become unwanted by filling the inbox of a potential student, it is essential to record the emails sent and the lists in which they were segmented. Personalize your messages Every day we receive various messages and personalizing them can be a good strategy to awaken the interest of the sender of the content, in addition to helping to make the relationship between the student and the institution closer. Adopt an automation tool The production and sending of emails can be done more practically through an automation tool.
With it it is possible to optimize the time invested, perform A/B tests, measure results, assist in lead nurturing and much more. Measure results A strategy can only be considered successful if it can be measured. Without these results it is not possible to know the effectiveness of each action. Define the KPIs that matter to your institution and use that information to optimize email marketing campaigns. Conclusion People don't use emails anymore and declaring the death of email marketing is a mistake. In this post we saw some mistaken prejudices in relation to this strategy and also the main reasons to adopt this channel in your institution, Done with the correct segmentation and in a personalized way, your institution will reduce the risks of being considered spam and will be able to take advantage of that channel to attract traffic to your page and blog, interact and nurture potential students.